The problem
Why it exists
Design work goes off course when colour, type, layout, and motion are chosen quietly during implementation. This skill stops at the decisions that change the result and asks first.
Keeps important visual decisions in your hands, then carries the approved direction through the whole interface.
The problem
Design work goes off course when colour, type, layout, and motion are chosen quietly during implementation. This skill stops at the decisions that change the result and asks first.
The approach
Use it when
More in Design
Develops two or three recognisable visual directions, explains the trade-offs, and builds the one you choose.
Read the case studyCreates an expressive frontend direction for work that should be remembered, without forgetting how the interface has to work.
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